Facebook 'playing catch up to Twitter on mobile adverts'

?However, Facebook created a traditional display advertising media platform ? in a similar vein to Yahoo and MSN - which doesn?t easily translate to mobile.?

Twitter's president of global revenue, Adam Bain, told The Wall Street Journal: "We know that mobile is how people access Twitter, it's where people are overall, and we know it's where the business is.?

A US web company, eMarketer Inc has estimated that Twitter will generate $259.9m advertising revenues this year, up from an approximated $139.5m in 2011.

Wood said companies such as Fox Movies had experienced major success with promoted tweets, such as the company?s recent high profile promotion of Prometheus, the latest Ridley Scott film ? and that Twitter was brilliant for promoting real-time events.

However, he warned not to write Facebook?s mobile efforts off.

?Don?t underestimate Facebook. So far there are only sponsored stories which allow brands the chance to advertise on the mobile app. I am sure they will come up with something which can allow them to monetise their huge reach. Twitter is still a much smaller and typically younger and digitally savvy crowd?Facebook attracts everyone but it needs to get its mobile advertising plan started,? Wood explained.

Source: http://telegraph.feedsportal.com/c/32726/f/568977/s/20ddedf9/l/0L0Stelegraph0O0Ctechnology0Ctwitter0C93652530CFacebook0Eplaying0Ecatch0Eup0Eto0ETwitter0Eon0Emobile0Eadverts0Bhtml/story01.htm

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