Increasing the profile of your business is a great way of bringing in customers directly, but due to how search engines such as Google work it?s also a great way to bring in customers indirectly through higher search engine rankings. The more links you have to your website from relevant sources, the more favourably search engines will see your site and the more visits you will get as they place you higher in their results pages. Unlike in the early days of the web where on page optimisation was key, the job of an SEO agency today is to boost your profile to get you those higher rankings.
The specific sites and tactics you will use to build your online profile will depend heavily on your industry and your market. But the method behind it is the same for almost everyone and we hope that we can offer general advice below that you can make specific for your industry and needs.
Finding local websites, or if you?re a national brand finding ones for each location you have branches in, can be a great way of finding places to promote your site. Local websites are great because they have the dual benefit of promoting your site generally and being locally relevant leading to higher ranking for local search terms relating to your product or service. Further those reading the sites are much more likely to buy from you than any profile building you do on a national site. A Google places optimisation agency will be able to advise on the best practises for finding local websites
By far the easiest way of building links to your site is with blog comments on relevant web blogs. If you provide useful and relevant advice, which given you work in the industry shouldn?t be difficult, your comment is likely to be approved and you can link to your website from it. While this is usually an instant, free link its value will be low due to the prevalence of spam in this type of link. It?s also due to this that a blog owner might fail to approve your comment because it gets lost in a sea of spammy posts. The process can be quite time consuming so many outsource it to an SEO agency.
As any SEO agency will tell you, a great way of building relevant links is to embed them within relevant content. And the best way of finding relevant content is to write it yourself. Offering relevant websites free content in return for links has proven a great way of building profile and links. There are two strategies for doing this: industry specific websites, such as fitness websites for a sports nutritionist, or local websites such as those owned by a local newspaper or the Chamber of Commerce. It won?t take too many proposals until you come across a website willing to accept your offer. While it will take a little bit of time writing, the benefits in search engine rankings should pay for itself.
Online local business directories seem to be ten a penny, but as the yellow pages is no longer the default turn-to resource for those looking for local businesses they can be a great resource for getting sales. And as a bonus the links from them often count towards your search engine rankings. Keep a list of all the ones you?ve applied for as there?s a lot of them and don?t be put off by their oft-complicated sign up processes ? if you need help get an SEO agency to do this for you. The directories will ring and promote a feature listing to you, it?s how they make their money, but you don?t need this. And right after them you?re likely to start receiving calls from potential customers.
Helping out potential customers can be a great way of gaining sales. Customers often flock to online forums when they have pre-sales questions and these therefore make great places to assist them. You can market your products in your forum signature while helping people out with genuinely useful advice. Links on forums often count towards your totals in search engines and thus help your rankings. If you don?t have time to do this yourself get help from an SEO agency.
Customers are often more than willing to link to your site if they are provided with a little bit of prompting or an incentive. Common incentives include providing free content in return for links, for instance viral videos or games with links to your site below them. If you mainly sell to other businesses the chances are they will have their own sites, if you can give them an incentive in the form of either a small discount or a reason they?d be proud to promote they buy from you on their sites you will gain more than links but loyalty.
Branded 3 are an award winning Digital Agency in Leeds who can help improve your online social media presence.
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- Online Marketing and SEO
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