Monday, April 9, 2012

Can Your Business Be Found Online - PDF

Can Your Business Be Found Online?

Brought to you by:
www.LeadsGenerationSingapore.com

Have you ever searched for your business on Google and come up with squat - even if
you searched by exact name? No, you're not living in the Twilight Zone. But you're
definitely not putting the effort into SEO that you need to be.

Yes, that's right - SEO. Three tiny letters that strike fear into the hearts of many offline
businesses. It stands for 'search engine optimization' and it means investing a tiny bit of
time and effort into getting the search engines' attention.

For folks who don't know SEO, it seems like a form of black magic. SEO specialists are
like wizards who know how to appease the Google gods. Actually, SEO is not nearly as
hard as its cracked up to be and there are a few ridiculously simple things you can do to
get your site found in search results.

Hey Google - I'm Over Here!

If you create a website, the search engines will notice it eventually. But if you want
them to find you right away, you need to be proactive and submit your site to them.
Submitting your website means basically telling them, 'Hey, I've got a site here. Come
and index it!'

Indexing means that the search engine scans your website and decides what it's about.
Then, it can direct searches to it. Most people don't realize that you can do this.



Submitting your site to the search engines will tell them that it's there, but it's even
more important to...

Build Some Backlinks

What really gets your site noticed is all of the links coming into it. These are called
'backlinks.' Some SEO people tell you that the more backlinks you have, the better. Not
true! It's really the quality of your backlinks that matters.

The search engines rank every website. Sites that search engines consider high quality
are called 'authority' sites. When you build backlinks, you should focus on getting links
from these sites. Low quality websites that have little content and few visitors aren't
worth backlinking from.

A backlink is created anytime you put something out there with a link back to your site.
For example, your profile at a forum or social media site like Facebook gives you a
backlink. Articles that you submit to directories give you a backlink. If you write guest
blog posts and submit them to high-traffic, high-ranking blogs, you'll get some very nice
backlinks. Your SEO strategy should focus on getting these. Jump on every chance you
get to put your site's URL out there.

Submitting your site to search engines and building backlinks are just two basic
methods you can use to get your site onto the search engine results pages. There will
always be someone to tell you to outsource all of our SEO; don't listen! If you can put the
time and effort into it, you can handle it all by yourself.

To Watch the Video Tutorials, Click the Link Below
www.LeadsGenerationSingapore.com


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