Ultimate Nutrition Inc remains the leader in Azerbaijan's sports nutrition drinks market in 2010 with a value share of 44%

Sports Nutrition in Azerbaijan; Ultimate Nutrition Inc remains the leader in 2010 with a value share of 44%. The company offers a wide range of sports nutrition under the Ultimate Nutrition brand, with products also offered in a wide range of pack sizes, from 400g to 2,250g. This means that consumers can buy bulk packs in order to achieve economies of scale but can also buy more affordable small packs when their funds are low. In addition, the company benefited from wider distribution coverage, introducing many formats of its products, such as powder, capsules and liquid.

Rising spending power will assist growth of sports nutrition during the forecast period, but low brand awareness and high prices will hamper wider market development. Consequently, sales will continue to be dominated by Baku city during the forecast period, with purchases mainly made by active young men. Women, low-income groups, rural consumers and the elderly will continue to be excluded from sports nutrition during the forecast period.

There was a growing focus on health and wellness in Azerbaijan during the review period, with this continuing into 2010 despite the impact of the economic downturn. Hence, the high price of foreign brands coupled with less belief in the promised effect, hampered development of sports nutrition in the country at the end of the review period. On the other hand, growing product awareness, constant range expansion, wider distribution coverage (mainly through parapharmacies that are located in the...

The Sports Nutrition in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Click for report details: Sports Nutrition in Azerbaijan - Market Report

Source: http://c.moreover.com/click/here.pl?r4867532134

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